My story…
I started my career in production on VH1's Storytellers as a PA - and have been forever grateful not only for that tremendous experience, but all that I’ve learned and continue to learn on this incredible journey.
While on set, as I began to absorb and grow with each shoot, I discovered a deeper calling. It wasn't just about the music - it was about the power of live events, the ability to tell stories that resonate, and to create memories that linger long after the final note. That ignited a fire in me, a determination to find ways to weave that magic into every project I touched.
Throughout my career, I've been blessed with incredible opportunities. From the bustling Events & Experiences team at Google, the cutting-edge world of Global Experiential Marketing on the Google Cloud team, leading production at Vevo where performance-based content thrived under my watch, and diving into where we come from and the stories that connect us at Live Nation - each experience broadened my horizons and deepened my understanding of storytelling across various industries. But one constant remained - the ability to use the power of production and events to create a narrative that connects.
Challenges are my fuel and I never approach two projects the same way. There's an undeniable thrill in pushing boundaries and finding innovative solutions that transform an event into something truly magical. Sure, rubbing shoulders with celebrities and pulling off a flawless execution are critical, but the real reward lies in crafting unforgettable experiences for the audience. It's about creating core memories that will last a lifetime, and bring a smile to their face every time they remember them. That's the magic that keeps me going, and the reason I pour my heart into every project.